SERVICE OFFER

GENERAL PROVISIONS

1.1. This Offer (hereinafter referred to as the "Offer") is drawn up in accordance with the legislation of the United Arab Emirates and is an official offer from SIMPLE BN DMCC, a company registered and operating in accordance with the laws of the UAE, with its main office located at: UAE, Dubai, JLT, Cluster M, HDS Business center, Office 501, license number DMCC-854785 (hereinafter referred to as the "Contractor"), to any individual or legal entity, hereinafter referred to as the "Customer," to enter into a service agreement for the creation and development of a personal brand under the terms listed below.

1.2. Acceptance of this Offer by a legal or physical person constitutes acceptance of the terms and payment for services outlined below. Acceptance of the Offer is equivalent to entering into an Agreement on the terms set forth in the offer. Website https://innovate-identity.com/en/shop.

1.3. The Customer's full and unconditional acceptance of the Contractor's proposal to enter into this Offer Agreement (hereinafter referred to as the "Agreement/Offer") shall be deemed to occur at the moment the Customer transfers funds to the Contractor's account as payment for services. By making this payment, the Customer acknowledges and agrees to all the terms and conditions set forth in this Agreement/Offer, as well as those outlined in the Refund and Review Policy, and the Policy for the Protection and Processing of Personal Data of Clients, Contractors, and Website Users, all of which are available at https://innovate-identity.com/refund, https://innovate-identity.com/politics and https://innovate-identity.com/oferta.

1.4. By accepting the Agreement, the Customer confirms that they have read, agree with, fully and unconditionally accept all the terms of the Agreement as stated in the text of the Agreement, including the annexes (Police for the Protection and Processing of personal data of clients, contractors and website users and Refund and Review Policy) to the Agreement, which are its integral part.

1.5. The Agreement cannot be revoked and does not require stamps and/or signatures from the Customer and the Contractor (hereinafter referred to as the "Parties" or individually as the "Party") to retain legal force.

1.6. In this Offer, the terms and designations used have the following meanings:
Instagram - a social network for sharing visual content, owned by Meta Platforms;
Moodboard - a collage of several images reflecting the mood of the future visual product;
Highlights - users of the technology that allows saving current story archives in the profile section of Instagram;

Reels - a format of short vertical videos on Instagram;
AED - UAE Dirham (currency unit of the United Arab Emirates);
Working days - days of the week from Monday to Friday, excluding weekends and public holidays.

SUBJECT OF THE AGREEMENT. PROCEDURE FOR PROVIDING AND PAYING FOR SERVICES

2.1. The Contractor undertakes to provide the Customer with the services specified in section 3 of this Offer, and the Customer undertakes to accept and pay for the services.

2.2. By entering into the Agreement, the Parties confirm that the Contractor provides their professional opinion and conclusion in the provision of services and is not responsible for the Customer's results.

2.3. Services are provided by the Contractor within the terms specified in this Offer, based on the Customer's request and after preliminary or full payment of the service cost, provision of necessary information by the Customer to the Contractor, and an oral consultation.

2.3.1. The date for the initial oral consultation is appointed by a company specialist on the first day of the application submission, provided the Customer has made full prepayment for the service. The consultation recording is sent after its completion.

2.3.2. The timelines for completing the work depend on the service, are set individually based on the volume and complexity of the work, and are specified in the relevant section of this Offer. The timelines do not account for delays due to the Customer's fault in rescheduling consultations, presentation, and discussion time.

2.3.3. The Contractor shall make all reasonable efforts to meet the agreed timelines for the delivery of services. However, any delays caused by the Customer, including but not limited to failure to provide necessary information, materials, or feedback, shall extend the Contractor's deadlines proportionately. The Contractor shall not be held liable for any delays resulting from the Customer's failure to fulfill its obligations

2.3.4. The Customer agrees to provide all necessary information, materials, and timely feedback as required for the Contractor to perform the services under this Agreement. Failure to do so may result in delays, for which the Contractor shall not be held responsible. The Contractor reserves the right to adjust timelines and deliverables based on the Customer's responsiveness.

2.4. The cost of services is determined based on the selected service package and the amount of work. Additional services, specified as supplementary to the main service, are paid according to a separate price list available at: https://taplink.cc/identity.

2.5. Payment for services is made based on the invoice issued by the Contractor. The Customer undertakes to make a payment by transferring a 100% prepayment before the start of services, within 24 (twenty four) hours from the moment the invoice is issued.

2.6 The Customer agrees to make full payment within 24 hours of receiving the invoice issued by the Contractor. The Contractor reserves the right to withhold the commencement of services until payment is received in full.

LIST OF SERVICES

3.1. The services to be provided by the Contractor are strictly limited to those selected by the Customer in this Agreement. Any additional work or services requested by the Customer that fall outside the agreed scope will require a separate written agreement and will be billed at the Contractor's standard rates.The Customer is entitled to the agreed revisions as part of the agreed service package. Any additional revisions requested by the Customer will be subject to an additional charge.

The list of services provided by the Contractor includes but is not limited to the following positions.
3.1.1. Profile Breakdown:
- Consultation;
- Analysis of general information (account name; nickname; number of followers, following, and posts);
- Avatar analysis (image quality (high/medium/low); recognizability; brand compliance, comments);
- Profile header analysis (description; keywords; contact information; website link; analysis comments);
- Highlights analysis (number of highlights; icon design; highlight names; analysis comments);
- Profile visual style analysis (color palette; typography; overall style of photos and videos; analysis comments);
- Instagram grid layout analysis (post alternation; harmonious visual grid; interactivity; presence of a content plan; analysis comments);
- Content analysis (types and quality of content; target audience compliance; interactivity; analysis comments);
- Audience analysis (target audience; follower activity; analysis of comments and likes; analysis comments);
- Trend usage analysis (trend implementation; use of hashtags and challenges; analysis comments);
- Conclusion writing on the above points (strengths and weaknesses; improvement recommendations);

3.1.1.2. Terms of service provision specified in section 3.1.1 of the Offer:

Service cost:
400 (Four Hundred) AED.
Service payment:
  • 100% prepayment to the Contractor's account.
Service completion timeline:
  • 1 (one) working day after receiving 100% prepayment for the service and from the moment of the oral consultation with the Customer and providing all necessary information.
3.1.2. Profile Packaging:
- Consultation (to identify the goals and objectives of the content to be published. Conducted with the client before starting work);
- Existing profile audit (analysis of the current state of the client's profile, including visual style, content, biography, and overall audience engagement);
- Strategy development (promotion of the Customer's personal brand);
- Moodboard development (creating a moodboard based on the new profile management system and approval with the Customer);
- Competitor analysis;
- Content planning (creating a 25-day content plan that includes planning posts, reels, and stories, supporting the overall style and brand goals);
- Personalized recommendations (providing the client with recommendations and guidance on self-managing the profile, including best practices for audience engagement and content management);
- Monitoring and analytics (setting up tools to track profile performance, analyzing interactions, and optimizing the strategy based on collected data).

Additionally:
- 3 moodboard adjustments, 2 brand promotion strategy adjustments, and 4 content plan adjustments are allowed.

3.1.2.1. Terms of service provision specified in section 3.1.2:

Service cost:
25,000 (Twenty-Five Thousand) AED.
Service payment:
  • 100% prepayment to the Contractor's account.
Service completion timeline:
  • 10 (Ten) working days after receiving 100% prepayment for the service and from the moment of the oral consultation with the Customer and providing all necessary information.

*Upon the Customer's request, additional Instagram page management and design for 1 month (6 days a week, except Sunday) are paid separately based on the profile packaging provided by the company Identity Shop.

Service cost:
5,000 (Five Thousand) AED.
-Service payment:
- 100% prepayment to the Contractor's account.
The additional service "Instagram Page Management and Design" includes:
- Adhering to the developed moodboard and content plan;
- Regularly posting created content according to the moodboard and content plan (posting pre-prepared posts (image + text), posting pre-prepared reels (video + text), posting pre-prepared stories, engaging with the audience on the client's account (responding according to the developed script in direct messages, communicating with followers under posts on the client's page)).
* The Instagram Page Management and Design service does not guarantee the client an increase in reach, views, or followers


3.1.3. Competitor Analysis:
- Consultation before starting work;
- Collecting competitor information (identifying the main competitors in the Customer's niche and gathering data about their activities, including their offers, marketing activities, pricing policies, and client base);
- Website and social media analysis (examining competitors' online presence, including their websites, SEO practices, social media activity, and content marketing strategies);
- Marketing campaign evaluation (analyzing current and past marketing campaigns of competitors to understand which approaches were most effective);
- Positioning report (creating a report on the competitors' market positioning, including analysis of their unique selling propositions (USPs), target audiences, and key messages);
- Comparative analysis (preparing a comparative analysis highlighting competitors' advantages and disadvantages relative to your business or personal brand);
- Strategic planning recommendations (providing recommendations based on the analysis to help improve your competitiveness and identify potential growth and innovation directions);
- Trend monitoring and analysis (regularly updating data on competitors and market trends to help you stay informed of changes and adapt to them in a timely manner).

3.1.3.1. Terms of service provision specified in section 3.1.3:

Service cost:
1,500 (One Thousand Five Hundred) AED.
Service payment:
  • 100% prepayment to the Contractor's account.


3.1.4. Podcast Recording:
Preliminary Planning and Consultation
-   Discussing podcast goals, target audience, and key topics.
Organization and Recording
  • Providing a recording studio equipped with professional audio equipment and a teleprompter.
  • Organizing and conducting recording sessions with sound engineer support.
Processing and Editing
  • Post-production of audio files, including editing, noise removal, sound quality enhancement, and adding musical intros.
Script Planning
  •  Filming according to the client's script.
  • Developing a script for each episode, including main discussion topics, guest questions, and podcast structure (additional service: scriptwriting for Reels videos).
3.1.4.1. Terms of Service for 3.1.4:
Service Cost:
1500 AED.
Additional Notes:
  • Graphics are not included in the service cost and are charged separately according to the price list.
  • Up to two revisions of the prepared podcast editing are allowed at no extra charge upon the client's request.
Payment Terms:
  • 100% prepayment to the Contractor's account.
Service Completion Time:
  • 2 business days after receiving 100% prepayment and completion of the client's oral consultation, provision of all necessary information, and the actual podcast recording.
Service Outcome:
  • 1 complete podcast and 2 Shorts.


3.1.5. Photoshoot Location Guide in Dubai:
Recommendations for Photoshoot and Video Shoot Locations:
  • Various spots for photoshoots, including beaches, parks, urban landscapes, Instagram-worthy locations, and luxurious interiors.
  • Locations for video shoots, including dynamic city scenes, secluded natural spots, and luxurious interiors.
  • Themed shoot locations for advertising campaigns, fashion shows, and other specialized events.
3.1.5.1. Terms of Service for 3.1.5:
Service Cost:
  • Guide for 20 locations: 250 AED.
  • Guide for 40 locations: 400 AED.
Payment Terms:
-   100% prepayment to the Contractor's account.
Service Completion Time:
  • 1 business day after receiving 100% prepayment and completion of the client's oral consultation and provision of all necessary information.


3.1.6. Image Makeover for Photoshoot:3.1.6.1. Standard On-Site Makeover by Identity Shop:
Service Includes:
  • Hairstyling: Professional hairstylists will create a hairstyle based on the shoot's mood board.
  • Makeup Services: Professional makeup artists will create makeup that highlights facial features according to the mood board.
3.1.6.1.1. Terms of Service for 3.1.6.1:
Service Cost:
1200 AED per look and location.
Payment Terms:
  • 100% prepayment to the Contractor's account.
Service Completion Time:
  • On the date of the site visit after receiving 100% prepayment and completing the client's oral consultation and provision of all necessary information. The date of the site visit is agreed upon separately.
3.1.6.2. Standard Makeover with On-Site Master Accompaniment by Identity Shop:
Service Includes:
  • Hairstyling: Professional hairstylists will create a hairstyle based on the shoot's mood board.
  • Makeup Services: Professional makeup artists will create makeup that highlights facial features according to the mood board.
  • Accompaniment: Up to 3 looks prepared and on-site support for the entire shoot (up to 6 hours).
3.1.6.2.1. Terms of Service for 3.1.6.2:
Service Cost:
5500 AED (up to 3 looks, 2 locations, up to 6 hours; each additional hour is 1000 AED).
Payment Terms:
  • 100% prepayment to the Contractor's account.
Service Completion Time:
  • On the date of the site visit after receiving 100% prepayment and completing the client's oral consultation and provision of all necessary information. The date of the site visit is agreed upon separately.
3.1.6.3. Image Preparation for Shoot at Prive7 Dubai by Identity Shop:
Service Includes:
  • Hairstyling: Professional hairstylists will create a hairstyle based on the shoot's mood board.
  • Makeup Services: Professional makeup artists will create makeup that highlights facial features according to the mood board.
  • Service Location: Prive7 Dubai.
3.1.6.3.1. Terms of Service for 3.1.6.3:
Service Cost:
2000 AED.
Payment Terms:
  • 100% prepayment to the Contractor's account.
Service Completion Time:
  • By agreement after receiving 100% prepayment and completing the client's oral consultation and provision of all necessary information.
3.1.6.4. Transformation with On-Site Master Accompaniment from Prive7 Dubai by Identity Shop:
Service Includes:
  • Hairstyling: Professional hairstylists will create a hairstyle based on the shoot's mood board.
  • Makeup Services: Professional makeup artists will create makeup that highlights facial features according to the mood board.
  • Service Location: Prive7 Dubai and on-site support.
3.1.6.4.1. Terms of Service for 3.1.6.4:
Service Cost: 10000 AED (up to 3 looks, 2 locations, up to 6 hours; each additional hour is 1800 AED).
Payment Terms:
  • 100% prepayment to the Contractor's account.
Service Completion Time:
  • By agreement after receiving 100% prepayment and completing the client's oral consultation and provision of all necessary information. The date of the site visit is agreed upon separately.


3.1.7 Promotion through targeted advertising on Meta and Google
3.1.7.1. Promoting a personal brand on Meta
Includes a comprehensive approach to promoting social media, increasing followers, reach, content views, and profile activity (Instagram and Facebook).
The service includes:
-   Consultation before starting work;
-   Competitor market analysis: Studying current market conditions and competitor activities to optimize the budget;
-   Calculation of the advertising budget: Determining campaign goals and the optimal budget to achieve the best results;
-   Launch of the advertising campaign: Development and implementation of strategies for a successful start of advertising campaigns on Instagram and Facebook;
-   Audience analysis: Research and analysis of the target audience for precise targeting;
-   Development of advertising layouts: Creating attractive and effective advertising creatives;
-   Promo design and copywriting: Developing unique designs and writing engaging texts for advertisements;
-   Full reporting: Providing detailed reports on the cost of advertising placement and campaign results on Instagram and Facebook.
3.1.7.2. Terms of service provision for item 3.1.7.1.:
Service cost: 7000 (Seven thousand) Aed.
Service payment:
- 100% prepayment to the Executor's account.
Service completion period:
  • 5 (Five) working days after receiving 100% prepayment of the service cost, as well as from the moment of verbal consultation with the Client and the provision of all necessary information.
-   Service outcome: Configured targeted advertising on Instagram and Facebook aimed at promoting a personal brand on Meta.
Additionally:
* Identity Shop specialists can forecast the results of advertising campaigns but cannot guarantee them.
* The service cost includes only the specialist's work. The advertising budget is calculated and allocated by the client separately, based on the agreed advertising campaign goals.
* The price is indicated for one month of work. For the best analysis of the final result, targeted advertising must be worked with one specialist for at least 3 months.
3.1.7.3. Promoting personal brand products on Google
Includes a comprehensive approach to promoting the client's personal brand products on Google to achieve commercial goals.
The service includes:
-   Consultation before starting work;
-   Collection and clustering of the semantic core: Optimizing queries for the product and brand's commercial goals;
-   Launch and support of search advertising campaigns: Ensuring your product's visibility in search engines;
-   Performance Max advertising campaigns: Maximizing the performance of advertising campaigns;
-   Video advertising campaigns (YouTube): Launching and managing video ads to attract audience attention;
-   Display advertising campaigns: Supporting and implementing banner ads;
-   Product advertising campaigns: Effective product promotion;
-   Integration with Shopify: Setting up Google Ads tools for the e-commerce platform;
-   Web analytics setup: Ensuring accurate tracking of advertising campaign results;
-   Full reporting: Providing detailed reports on the cost of advertising placement and campaign results on Google.
3.1.7.4. Terms of service provision for item 3.1.7.3.:
 Service cost: 7000 (Seven thousand) Aed.
Service payment:
  • 100% prepayment to the Executor's account.
Service completion period:
  • 5 (Five) working days after receiving 100% prepayment of the service cost, as well as from the moment of verbal consultation with the Client and the provision of all necessary information.
Service outcome:
  • Configured targeted advertising on Google aimed at promoting personal brand products.
Additionally:
* Identity Shop specialists can forecast the results of advertising campaigns but cannot guarantee them.
* The service cost includes only the specialist's work. The advertising budget is calculated and allocated by the client separately, based on the agreed advertising campaign goals.
* The price is indicated for one month of work. For the best analysis of the final result, targeted advertising must be worked with one specialist for at least 3 months.


3.1.8. Professional Photoshoot:3.1.8.1. Professional Photoshoot by Identity Shop:
Service Includes:
-   Consultation and Planning: Discussing the goals of the photoshoot with the client, defining the style and concept of the shoot, and selecting suitable locations and looks.
-   Mood Board Creation: Developing a mood board to determine the overall style, look, and concept of the photoshoot.
-   Team Selection: Providing professional photographer services.
-   Props and Equipment Selection: Providing props and equipment according to the overall shoot concept and price list after consultation if needed.
-   Location Selection: Choosing and renting a studio or outdoor site, organizing, and setting up the shoot location per the theme.
-   Editing and Post-Production: Professional retouching and editing of selected photos, color correction, and lighting adjustments to create a polished product.
-   Final Photos: Delivering retouched photos for the client to choose from.
-   Bonus: Photoshoot location guide in Dubai.
Additional Services:
-   Studio rental.
-   Props and equipment selection.
-   Image makeover for the shoot.
-   Stylist session.
-   Graphics and 3D elements.
3.1.8.1.1. Terms of Service for 3.1.8.1:
Service Cost:
  •  4000 AED for 2 hours.
  • 9000 AED for 6 hours.
  • Each subsequent hour: 1800 AED.
The cost of the basic service includes:
- up to 3 (three) forms;
- up to 6 (six) hours of shooting;
- up to 2 (two) locations;
- 10 (ten) retouched photographs from one image, additionally for each photo - 40 (forty) aed;
- 3 (three) retouching edits, each subsequent edit - 30 (thirty) aed;
- Making changes - within 1 (one) day.
Payment Terms:
-   100% prepayment to the Contractor's account.
Service Completion Time:
- main service - 6 (six) working days after receiving 100% prepayment of the cost of the service, as well as from the moment of consultation with the Customer and provision of all necessary information;
- retouching of selected photographs - 3 (three) working days after receiving 100% prepayment of the cost of the service, as well as from the moment of oral consultation with the Customer and provision of all necessary information.
3.1.8.2 Selection of Props and Equipment for Filming in the Identity Shop
Applicable only when purchasing the “Professional Photo Shoot” service and includes the following components:
Consultation and Concept Discussion:
  • Meeting with the client to discuss the overall concept of the shoot, style, and desired outcome.
  • Identifying specific needs and preferences of the client regarding props and equipment.
Research and Selection of Props:
  • Selecting props that match the concept of the shoot (furniture, accessories, decorations, textiles, etc.).
  • Choosing high-quality props that harmonize with the overall style and aesthetics of the photo shoot.
Research and Selection of Equipment:
  • Selecting equipment that aligns with the concept of the shoot.
3.1.8.2.1 Service Conditions for Clause 3.1.8.2:
Service Cost: Varies depending on the overall concept of the shoot; pricing is provided after consultation with a specialist.
Consultant Fee: 50 AED in case of refusal of the “Professional Photo Shoot” service.
Special Conditions:
  • In case of cancellation of props and equipment by the Client less than 24 hours before the shoot, the Provider bears no responsibility; the full amount is charged and remains with the Provider.
  • Bonus: Location guide for Dubai.
Payment:
  • 100% prepayment to the Provider's account.
Service Completion Time:
  • As agreed upon after receiving 100% prepayment and upon completion of the verbal consultation with the Client and provision of all necessary information.


3.1.9. Professional Mobile Photoshoot by Identity Shop:

It is an opportunity to take professional photographs in various locations using a mobile phone and includes the following components:
-   Consultation and Planning: Discussing the goals of the photoshoot with the client, defining the style and concept of the shoot, and selecting suitable locations and looks.
-   Mood Board Creation: Developing a mood board to determine the overall style, look, and concept of the photoshoot.
-   Team Selection: Providing professional photographer services.
-   Location Selection: Choosing and renting a studio or outdoor site, organizing, and setting up the shoot location per the theme.
-   Editing and Post-Production: Professional retouching and editing of selected photos, color correction, and lighting adjustments to create a polished product.
-   Final Photos: Delivering retouched photos for the client to choose from.
-   Bonus: Photoshoot location guide in Dubai.
Additional Services:
-   Studio rental.
-   Props and equipment selection.
-   Image makeover for the shoot.
-   Stylist session.
-   Graphics and 3D elements.
3.1.9.1. Terms of service under clause 3.1. 9:
Cost of the service:
1 hour - 900 (nine hundred) aed, 2 hours - 1650 (one thousand six hundred fifty) aed, the next hour - 850 (eight hundred fifty) aed for each hour. Additional services are paid at a separate price.
The cost of the basic service includes:
-   up to 3 forms;
-   up to 2 hours of shooting;
-   up to 2 locations;
-   1 mood board;
-   making edits - 1 time.
Additionally:
* bonus - Guide to locations in Dubai;
Payment for the service: 100% prepayment to the Contractor's bank account.
Service completion time:
- photography: 5 (Five) working days after receiving 100% prepayment of the cost of the service, as well as from the moment of oral consultation with the Customer and provision of all necessary information;
- finished photos - 5 (Five) working days from the date of shooting.
- making amendments - within 1 day from the date of receipt of the application for making amendments.


3.1.10. Reels Creation by Identity Shop:
3.1.10.1. Service of Creating 3 Reels (or Expert Videos) in the Identity Shop Includes the Following Aspects:
-   Consultation: Discussing the client's goals and expectations for the video, defining key messages, and identifying the target audience.
-   Content Production: Two hours of filming, which includes a videographer and necessary equipment.
-   Editing and Post-Production: Processing the filmed material, including color correction to enhance visual appeal.
-   Final Product: Delivery of 3 completed Reels (or expert videos) for client approval, with further optimization upon request.
Additional Services:
-   Studio rental;
-   Scriptwriting for the video shoot;
-   Moodboard creation;
-   Image transformation for the shoot;
-   Session with a stylist;
-   Graphics, 3D, and special effects (discussed individually).
3.1.10.1.1. Service Conditions for Section 3.1.10.1:
Service Cost:
2 hours of filming — 6,000 (Six Thousand) AED. Each subsequent hour — 1,800 (One Thousand Eight Hundred) AED. Graphics, 3D, and special effects are not included in the price. Additional services are charged according to a separate price list. The video package of Reels may include expert videos.
The cost of the main service includes:
-   2 hours of filming;
-   Up to 2 locations;
-   Up to 3 outfit changes;
-   Up to 3 revisions for 3 Reels or expert videos;
-   Revisions can be made once.
Additional:
BONUS: A guide to filming locations in Dubai;
Service Payment:
  • 100% prepayment to the contractor's account.
Service Execution Timeline:
-   The shoot will be scheduled within 3 working days after the client’s verbal consultation and the provision of all necessary information;
-   Filming will take place within 5 working days after receiving 100% prepayment and the client’s verbal consultation;
-   Delivery of the finished video will be within 5 working days after the shoot;
-   Revisions will be made within 1 day from the date of the client’s corresponding request.
3.1.10.2. Service of Creating 5 Reels (or Expert Videos) in the Identity Shop Includes the Following Aspects:
-   Consultation: Discussing the client's goals and expectations for the video, defining key messages, and identifying the target audience.
-   Moodboard Creation: Developing a moodboard to establish the overall style, image, and concept for the shoot.
-   Content Production: 3.5 hours of filming, which includes a videographer and necessary equipment.
-   Editing and Post-Production: Processing the filmed material, including color correction to enhance visual appeal.
-   Final Product: Delivery of 5 completed Reels (or expert videos) for client approval, with further optimization upon request.
Additional Services:
-   Studio rental;
-   Scriptwriting for the video shoot;
-   Image transformation for the shoot;
-   Session with a stylist;
-   Graphics, 3D, and special effects (discussed individually).
3.1.10.2.1. Service Conditions for Section 3.10.2.1:
Service Cost:
2 hours of filming — 9,000 (Nine Thousand) AED. Each subsequent hour — 1,800 (One Thousand Eight Hundred) AED. Graphics, 3D, and special effects are not included in the price. Additional services are charged according to a separate price list. The video package of Reels may include expert videos.
The cost of the main service includes:
-   3.5 hours of filming;
-   Up to 2 locations;
-   Up to 3 outfit changes;
-   Up to 5 revisions for 5 Reels or expert videos;
-   Revisions can be made once.
Additional:
BONUS: A guide to filming locations in Dubai.
Service Payment:
  • 100% prepayment to the contractor's account.
Service Execution Timeline:
-   The shoot will be scheduled within 3 working days after the client’s verbal consultation and the provision of all necessary information;
-   Filming will take place within 5 working days after receiving 100% prepayment and the client’s verbal consultation;
-   Delivery of the finished video will be within 5 working days after the shoot;
-   Revisions will be made within 1 day from the date of the client’s corresponding request.


3.1.11 Stylist:
3.1.11.1 Standard Stylist Consultation Includes the Following Aspects:
 Online Consultation:
  • Meeting with the client to discuss their current style, preferences, lifestyle, and goals.
  •  Identifying the desired look and goals for transformation.
Wardrobe Analysis:
  • Assessing the client's current wardrobe, identifying key elements that can be used, as well as those that need updating or replacement.
  • Recommendations for improving and optimizing the existing wardrobe.
Outfit Selection:
  • Developing several outfits for different situations.
  • Advice on color combinations, fabrics, and accessories to create a harmonious and stylish look.
Mood Board
Shopping Recommendations:
  • Compiling a list of necessary purchases to update the wardrobe.
  • Recommendations on stores and brands that align with the client’s style and budget.
  • Client Questions:
Providing answers to all client questions related to style, fashion, and appearance care.
Additional Services:
-   Package of 3 Reels
-   Package of 5 Reels
-   Mobile Photo Shoot
-   Professional Photo Shoot
-   Look Transformation for the Shoot
-   Podcast Recording
3.1.11.1 Service Conditions for Clause 3.1.11.1:
Service Cost: 3500 AED (Three Thousand Five Hundred AED). Additional services are charged according to a separate price list.
Payment:
  • 100% prepayment to the Provider’s account.
Service Completion Time:
  • Within 4 (Four) business days after receiving 100% prepayment, and following the verbal consultation with the Client and provision of all necessary information.
3.1.11.2 Personal Stylist Session Includes the Following Aspects:
Online Consultation and Wardrobe Analysis:
  • Initial meeting with the client to discuss their preferences, lifestyle, goals, and desired outcomes.
  • Analysis of the client’s current wardrobe, identifying key elements that can be used, and those that need updating or replacement.
  • Style Development and Outfit Selection:
  •  Creating a unique style that emphasizes the client’s best features.
  • Selecting several outfits suitable for various situations (casual wear, business meetings, special occasions, etc.).
  • Recommendations on color combinations, fabrics, and accessories to achieve a harmonious and stylish look.
Mood Board
Shopping Session:
  • Accompanying the client to selected stores with the stylist to choose and purchase new items that will complement the client’s wardrobe.
  • Assistance with fitting and selecting clothing, footwear, and accessories that best match the new style.
 Creating a Capsule Wardrobe/Preparing Outfits for a Shoot:
  • Assistance in creating a capsule wardrobe consisting of basic items that are easy to mix and match.
  • Recommendations for seasonal wardrobe updates.
Additional Services:
-   Package of 3 Reels
-   Package of 5 Reels
-   Mobile Photo Shoot
-   Professional Photo Shoot
-   Look Transformation for the Shoot
-   Podcast Recording
3.1.11.1 Service Conditions for Clause 3.1.11.2:
Service Cost: 6000 AED (Six Thousand AED). Additional services are charged according to a separate price list.
Payment:
  • 100% prepayment to the Provider’s account.
Service Completion Time:
  • Within 5 (Five) business days after receiving 100% prepayment, and following the verbal consultation with the Client and provision of all necessary information.
3.1.11.3 Consultation with a Celebrity Stylist Includes the Following Aspects:
 Online Consultation:
  • Meeting with the client to discuss their current style, preferences, lifestyle, and goals.
  •  Identifying the desired look and goals for transformation.
Wardrobe Analysis:
  • Assessing the client’s current wardrobe, identifying key elements that can be used, and those that need updating or replacement.
  • Recommendations for improving and optimizing the existing wardrobe.
Outfit Selection:
  • Developing several outfits for various situations (casual wear, business meetings, special occasions, etc.).
  • Advice on color combinations, fabrics, and accessories to create a harmonious and stylish look.
Mood Board
Shopping Recommendations:
  • Compiling a list of necessary purchases to update the wardrobe.
  • Recommendations on stores and brands that align with the client’s style and budget.
Creating a Capsule Wardrobe:
  • Assistance in creating a capsule wardrobe consisting of basic items that are easy to mix and match.
  •  Recommendations for seasonal wardrobe updates.
Client Questions:
  • Providing answers to all client questions related to style, fashion, and appearance care.
Additional Services:
-   Package of 3 Reels
-   Package of 5 Reels
-   Mobile Photo Shoot
-   Professional Photo Shoot
-   Look Transformation for the Shoot
-   Podcast Recording
3.1.11.3.1 Service Conditions for Clause 3.1.11.3:
Service Cost: 18,000 AED (Eighteen Thousand AED). Additional services are charged according to a separate price list.
Payment:
  • 100% prepayment to the Provider’s account.
Service Completion Time:
  • Within 5 (Five) business days after receiving 100% prepayment, and following the verbal consultation with the Client and provision of all necessary information.
3.1.11.4 Personal Session with a Celebrity Stylist Includes the Following Aspects:
 Online Consultation and Wardrobe Analysis:
  • Initial meeting with the client to discuss their preferences, lifestyle, goals, and desired outcomes.
  • Analysis of the client’s current wardrobe, identifying key elements that can be used and those that need updating or replacement.
Style Development and Outfit Selection:
  • Creating a unique style that highlights the client's best features.
  • Selecting several outfits suitable for various situations (casual wear, business meetings, special occasions, etc.).
  • Recommendations on color combinations, fabrics, and accessories to achieve a harmonious and stylish look.
Shopping Session:
  • Accompanying the client to selected stores with the stylist to choose and purchase new items that will complement the client’s wardrobe.
  • Assistance with fitting and selecting clothing, footwear, and accessories that best match the new style.
 Creating a Capsule Wardrobe/Preparing Outfits for a Shoot:
  • Assistance in creating a capsule wardrobe consisting of basic items that are easy to mix and match.
  • Recommendations for seasonal wardrobe updates.
Additional Services:
-   Package of 3 Reels
-   Package of 5 Reels
-   Mobile Photo Shoot
-   Professional Photo Shoot
-   Look Transformation for the Shoot
-   Podcast Recording
3.1.11.4.1 Service Conditions for Clause 3.1.11.4:
Service Cost:
25,000 AED (Twenty-Five Thousand AED). Additional services are charged according to a separate price list.
Payment:
  • 100% prepayment to the Provider’s account.
Service Completion Time:
  • Within 8 (Eight) business days after receiving 100% prepayment, and following the verbal consultation with the Client and provision of all necessary information.


3.1.12 Niche Growth Strategy
Market and Audience Research:
  • Analyze the current market position of the client, their competitors, and target audience to identify opportunities and threats.
Unique Selling Proposition (USP):
  • Develop and formulate a unique selling proposition that differentiates the client from competitors and attracts the target audience.
Content Strategy Development:
  • Create a content strategy tailored to the interests and needs of the target audience, including planning topics, formats, and publication schedules.
SEO and Web Presence Optimization:
  • Improve brand visibility in search engines through SEO optimization of the website and content.
 Social Media and Digital Marketing:
  • Develop and implement campaigns on social media and other digital platforms to drive traffic and increase engagement.
Partnership and Networking Strategies:
  • Identify and develop partnerships and networking opportunities that can contribute to the growth and expansion of the brand.
Monitoring and Analytics:
  • Set up a system to track the effectiveness of implemented strategies, including data analysis for adjustments and improvements.
Training and Support:
  • Provide the client with the necessary knowledge and tools for self-promotion in the chosen niche.
Brand Strategy Creation:
  • Develop a new brand strategy if needed.
Additional Services:
-   Content Plan Creation
-   Scriptwriting for Reels
-   Competitor Analysis
-   Package of 3 Reels
-   Package of 5 Reels
-   Mobile Photo Shoot
-   Professional Photo Shoot
-   Look Transformation for the Shoot
-   Stylist Session
-   Podcast Recording
3.1.12.1 Service Conditions for Clause 3.1.12:
Service Cost:
30,000 AED (Thirty Thousand AED). Additional services are charged according to a separate price list.
Payment:
  • 100% prepayment to the Provider’s account.
Service Completion Time:
  • Consultation and Strategy Selection: 5 (Five) business days after receiving 100% prepayment, and following the verbal consultation with the Client and provision of all necessary information.
  • Strategy Writing: 12 (Twelve) business days after the consultation and finalization of the strategy selection by both parties.
3.1.13 Content Plan
As part of the "Content Plan Creation" service at Identity Shop, you will receive:
Analysis of Your Current Strategy:
  • Assessment of your current content and promotion strategy.
  •  Identification of strengths and weaknesses.
Setting Goals and Objectives:
  • Establishing clear goals for the content strategy.
Development of Monthly Content Concept:
  • Defining key themes and directions for content.
  • Creating key messages that reflect your personal brand.
Publication Planning:
  • Creating a publication schedule for 25 days ahead.
  • Developing a posting schedule for Instagram.
  •  Creating a content calendar:
■   Detailed schedule of all planned publications with dates.
■   Accounting for seasonal events, holidays, and important dates for your audience.
Content Ideas:
  • Generating ideas for posts, videos, articles, and other content formats.
  • Including diverse content types: informational, entertaining, educational, etc.
Visual Design Recommendations:
  • Advice on the style and design of your posts.
  • Mood board with recommendations for using photos, graphics, and videos.
 Content Optimization:
  • Tips for improving the visibility of your content in search engines.
  • Recommendations for using hashtags and keywords.
Additional Services:
-   Niche Growth Strategy
-   Scriptwriting for Reels
-   Competitor Analysis
-   Package of 3 Reels
-   Package of 5 Reels
-   Mobile Photo Shoot
-   Professional Photo Shoot
-   Look Transformation for the Shoot
-   Stylist Session
-   Podcast Recording
3.1.13.1 Service Conditions for Clause 3.1.13:
Service Cost:
25,000 AED (Twenty-Five Thousand AED). Additional services are charged according to a separate price list.
 Included in the Main Service Cost:
  • 6 revisions.
  • Implementation of revisions.
  • Creation of a content plan for 25 days.
  • 1 post per day, up to 4 stories per day.
Payment:
  • - 100% prepayment to the Provider’s account.
Service Completion Time:
  • Main Service: 8 (Eight) business days after receiving 100% prepayment and following the verbal consultation with the Client and provision of all necessary information.
  • Revisions: 2 days from the date of receiving the corresponding request.


3.1.14 Instagram Profile Packaging Guide (aimed at business development, attracting new subscribers, self-presentation on Instagram).
3.1.14.1 Service Conditions for Clause 3.1.14:
Service Cost:
300 AED (Three Hundred AED).
Payment:
  • 100% prepayment to the Provider’s account.
Service Completion Time:
  • Within one business day after receiving 100% prepayment and following the verbal consultation with the Client and provision of all necessary information.
Result:
  • The result of the service is delivered immediately in PDF format.


3.1.15 Script Writing includes the following aspects:
Client Consultation:
  • Discussion of the client's goals, target audience, and the key message to be conveyed through the Reels. This helps to understand the tone, style, and main elements of the future video.
Concept Development:
  • Creation of a creative idea and conceptual foundation for the Reels that aligns with the client's marketing and branding goals.
Script Writing:
  • Formulation of the exact text, defining visual elements, and providing instructions for shooting. The script includes a detailed description of each scene, dialogues (if any), as well as directions for graphics and special effects.
Script Editing and Revision:
  • Reviewing and adapting the script based on client feedback and technical project requirements.
Support During Production:
  • Providing recommendations and support during the Reels shooting to ensure everything goes according to the script. This is included if the "Video Reels 3 or 5" service is purchased.
Additional Services:
-   Package of 3 Reels
-   Package of 5 Reels
-   Studio Rental
-   Props and Equipment Selection for Shooting
-   Mood Board Creation
-   Look Transformation for the Shoot
-   Stylist Session
-   Graphics, 3D, and Special Effects (discussed individually)
3.1.15.1 Service Conditions for Clause 3.1.15:
Service Cost:
  • 1 Script: 250 AED (Two Hundred Fifty) AED
  • Package (30 Scripts): 6,750 AED (Six Thousand Seven Hundred Fifty) AED
  • Additional services are charged according to a separate price list.
Payment:
  • 100% prepayment to the Provider’s account.
Service Completion Time:
  • 1 Script: 2 (Two) business days after receiving 100% prepayment and following the verbal consultation with the Client and provision of all necessary information.
  • 30 Scripts: 10 (Ten) business days after receiving 100% prepayment and following the verbal consultation with the Client and provision of all necessary information.


3.1.16 Personal Brand Consultation with Daria Krasnogor includes the following aspects:
Preliminary Online Consultation:
  • Online consultation with a company specialist.
Offline Consultation (includes breakfast):
  • Analysis of the current profile.
  • Recommendations for profile picture.
  • Profile header (bio) setup.
  • Design and naming of highlights.
  • Selection of color palette and visual style.
  • Layout planning for visual grid.
  • Review and application of current trends.
  • Presentation with recommendations and action plan after the consultation.
Additional Conditions:
-   BONUS: 30-minute mobile photoshoot for Instagram content by a content creator during the offline meeting.
-   2-hour offline meeting.
-   The meeting location will be decided later (it will be a beautiful Instagram-worthy place).
3.1.16.1 Service Conditions for Clause 3.1.16:
Service Cost:
6,000 AED (Six Thousand AED). Additional services are charged according to a separate price list.
Personal Recommendations: From Daria Krasnogor for improving the Client’s Instagram profile.
Cost:
6,000 AED.
Payment:
  • 100% prepayment to the Provider’s account.
Service Completion Time:
  • 10 (Ten) business days after receiving 100% prepayment and following the verbal consultation with the Client and provision of all necessary information.


3.1.17 Mood Board includes the following:
Client Consultation:
  • Discussion of your goals and preferences.
  • Understanding preferences regarding colors, styles, and atmosphere.
Research and Material Collection:
  • Selection of suitable images that match your brand.
  • Collection of examples of successful visual solutions in your niche.
  • Analysis of current trends in fashion, design, and marketing.
Mood Board Creation and Design:
  • Compiling all collected materials into a visually appealing and cohesive sample.
  • Developing color palette and style.
  • Including key elements such as typography, textures, and graphic elements.
Presentation and Discussion:
  • Presentation of the completed mood board to the client.
  • Discussion and making adjustments if necessary.
  • Final approval of the version.
Additional Services:
-   Professional photoshoot.
-   Mobile photoshoot.
-   Package of 3 Reels.
-   Package of 5 Reels.
-   Content Plan Creation.
3.1.17.1 Service Conditions for Clause 3.1.17:
Service Cost:
300 AED (Three Hundred AED). Additional services are charged according to a separate price list.
Special Conditions:
  • The service includes up to 3 revisions based on the Client’s request.
Payment:
  • 100% prepayment to the Provider’s account.
Service Completion Time:
  • 1 (One) business day after receiving 100% prepayment and following the verbal consultation with the Client and provision of all necessary information.


3.1.18 Props and Equipment for Photoshoot at Identity Shop, applicable only when purchasing the "Professional Photoshoot" service, includes the following components:
Consultation and Concept Discussion:
  • Meeting with the client to discuss the overall concept of the shoot, style, and desired outcome.
  • Identifying the client's specific needs and preferences regarding props and equipment.
Research and Selection of Props:
  • Choosing props that match the shoot concept (furniture, accessories, decorations, textiles, etc.).
  • Selecting high-quality props that harmonize with the overall style and aesthetics of the photoshoot.
Research and Selection of Equipment:
  • Choosing equipment that aligns with the shoot concept.
The service also includes:
Capabilities:
  • Thematic items and decorations matching the shoot concept.
  •  Background elements (e.g., fabrics, decorative panels, magazines).
  • Special items for mood creation (candles, books, flowers, etc.).
Lighting Equipment:
  • Main light sources (softboxes, studio lamps).
  • Auxiliary light sources (reflectors, backlighting).
  • Color filters for modifying light color.
Background Systems:
  • Background stands.
  • Various backgrounds (solid color, textured, thematic).
Cameras and Lenses:
  • Selection of suitable cameras (DSLR, mirrorless, semi-professional).
  • Lenses of different focal lengths (wide-angle, portrait, macro).
Technical Equipment:
  • Tripods and stands for cameras and lights.
  • Remote controls.
  • Memory cards, extra batteries, and chargers.
Additional Accessories:
  • Wind machines for creating motion effects.
  • Smoke or fog generators.
  •  Mirrors and prisms for special effects.
Transportation and Storage:
  • Packing and transporting equipment and props to the shoot location.
  • Organizing storage of equipment and props during the shoot.
3.1.18.1 Service Conditions for Clause 3.1.18:
Service Cost:
Varies depending on the overall shoot concept, with pricing provided after consultation with a specialist.
Consultant Services:
50 AED (Fifty AED).


3.1.19 Retouch
This is a professional service for improving photo quality and creating a perfect visual image.
The service includes:
Color and Lighting Correction:
  •  Balancing lighting for harmonious images.
  • Adjusting contrast and saturation for brightness and clarity.
 Defect and Imperfection Removal:
  • Removing spots, acne, wrinkles, and other skin imperfections.
  • Removing unwanted objects and backgrounds.
Skin Texture Improvement:
  • Smoothing and evening out skin texture for smoothness and glow.
  • Eliminating glare and graininess.
Face Shape and Features Correction:
  • Enhancing and correcting facial features (eyes, lips, nose).
  • Lightly adjusting body shape and facial features.
Detail Work:
  • Improving hair, eyes, teeth, and other small elements.
  • Focusing on key details of the photo.
 Stylistic Changes:
  • Applying artistic effects and filters.
  • Working with backgrounds and surroundings.
  • Processing and Formatting for Publication:
  • Preparing photos for social media, websites, and other platforms.
  • Optimizing image resolution and format.
3.1.19.1 Service Conditions for Clause 3.1.19:
Service Cost:
120 AED (One Hundred Twenty AED) per photo; package of 20 photos - 2,000 AED (Two Thousand AED) (additional photo from the package of 20 photos - 80 AED (Eighty AED) per photo).
Revision Policy:
  • For purchasing up to 20 photos for retouching: 1 revision per photo is allowed.
  • For purchasing a package of 20 photos: up to 10 revisions per photo are allowed.
Payment Terms:
  • 100% prepayment to the Service Provider's bank account is required.
Service Completion Time:
  • Main Service: The completion time is 5 business days after receiving 100% prepayment and after the oral consultation with the Client, as well as the provision of all necessary information.
  • Revisions: 2 business days after receiving the revision request.
3.1.20. PERSONAL BRAND PR
This service encompasses a range of activities aimed at creating, maintaining, and strengthening a positive public and media image of an individual. It is a vital aspect for those who wish to bolster their reputation, attract attention to their achievements, and improve engagement with their target audience.
The service includes:
- Consultation before starting the work;
- Analysis and Strategic Planning: Researching the client's current image and reputation, identifying the target audience and their interests, and developing a long-term PR strategy;
- Media Relations: Organizing interviews, securing magazine covers, publications in print media, and press conferences. Distributing press releases to media outlets;
- Reputation Management: Monitoring media and social networks for mentions of the client, handling negative feedback, and shaping and maintaining a positive client image;
- Comprehensive Reporting: Providing detailed monthly reports on the work performed;
- Event Organization: Planning and executing your public event to attract influencers and key figures to draw their audience to you and your product, as well as participating in conferences and forums aimed at strengthening your personal brand.
3.1.20.1. Terms of Service for Section 3.1.20:
Service Completion Time: The timeframe for completing the PR product is determined after consultation with the client, identifying the necessary project, and agreeing on its implementation with the client.
Service Cost:
- Initial consultation with a specialist: 100 AED.
- The final product cost is calculated based on the client’s needs, following consultation and project agreement.
Special Conditions:
- The final product price starts from 20,000 AED.
- This product contributes to the formation, maintenance, and strengthening of a personal brand, making it recognizable and respected in the chosen field through collaboration with influencers, global media, print publications, magazines, and brands.

4. RIGHTS AND OBLIGATIONS OF THE PARTIES

4.1. The Provider is obliged to complete all work in a timely and quality manner according to the terms of this Offer.
4.2. The Client is obliged to provide all necessary information and materials for the completion of the work, as well as to make timely payment for the services.

5. LIABILITY OF THE PARTIES

5.1. The Provider is responsible for the quality and timeliness of the services in accordance with the terms of this Offer.
5.2. The Client is responsible for timely payment for the services and for providing the necessary information and materials.

6. OTHER CONDITIONS

6.1. This Agreement shall be governed by and construed in accordance with the laws of the United Arab Emirates. The parties irrevocably submit to the exclusive jurisdiction of the courts of Dubai for any disputes arising under or in connection with this Agreement."
6.2 All disputes and disagreements arising in connection with the execution of this Offer will be resolved through negotiations between the parties. If the dispute is not resolved within 45 days of any parties first raising it in writing, then the aggrieved party can approach the court to resolve the dispute.

7. LIMITATIONS OF LIABILITY

7.1. The Contractor's total liability to the Customer for any claims arising out of or related to this Agreement shall not exceed the total amount of fees paid by the Customer under this Agreement.
7.2 In no event shall the Contractor be liable for any indirect, incidental, special, or consequential damages, including but not limited to loss of profits, loss of business, or any other financial loss arising out of or in connection with this Agreement, even if the Contractor has been advised of the possibility of such damages.

8. Confidentiality and Intellectual Property

8.1. Both parties agree to keep all confidential information disclosed during the term of this Agreement in strict confidence and shall not disclose such information to any third party without the prior written consent of the other party. This obligation shall survive the termination of this Agreement.
8.2. All intellectual property rights in the deliverables created by the Contractor under this Agreement shall remain the property of the Contractor until full payment is received from the Customer. Upon full payment, the Contractor shall transfer all intellectual property rights in the deliverables to the Customer.

9. FORCE MAJEURE

9.1. Neither party shall be liable for any failure to perform its obligations under this Agreement if such failure is caused by events beyond its reasonable control, including but not limited to acts of God, war, terrorism, natural disasters, pandemics, strikes, or government actions. In the event of such delay, the affected party shall notify the other party as soon as possible and shall take all reasonable steps to mitigate the effects of the delay.

10. FINAL PROVISIONS

10.1. This Offer comes into effect from the moment it is accepted by the Client and remains in force until both parties have fully met their obligations.
10.2. In case of disagreement between the English and Russian versions of this document, the English version of the document posted on this web resource shall prevail.